Japanese minimalist brand MUJI has been offering a wide variety of quality household goods, apparel and food since 1980. Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods.” The brand’s foundation is built upon a manufacturing process that aims to create simple, low-cost, and quality products. The beauty and success of MUJI is based on three unchanging core principles – Selection of materials, streamlining of processes and simplification of packages.